Monday, 22 July, 2024

Helping Small Businesses Get Online


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Main Street America (MSA) has launched Main Street Online, a new tool to help businesses grow and strengthen their online and e-commerce capabilities. Supported by GoDaddy, the tool assesses the unique needs of individual small businesses through a series of questions and offers customized guidance for implementing and maximizing solutions to improve their digital presence.

The tool was conceived after MSA’s survey of nearly 6,000 small business owners revealed that nearly 67% had no e-commerce component to their business. Of the one-third that did have e-commerce sales, all indicated that it made up less than 35% of their sales volume. Extrapolated out, of the nearly 2.6 million retail businesses with less than 20 employees, more than 1.7 million businesses are in need of an e-commerce sales channel in order to survive during and post-COVID. When asked about technical assistance needs, survey participants identified e-commerce assistance as a top priority.

“The marketplace for e-commerce solutions is crowded and confusing to navigate,” said Matthew Wagner, Ph.D., Chief Program Officer at Main Street America. “Since small businesses are often limited by time and resources, we wanted to develop a tool to help them easily navigate the process of strengthening their online presence as it will be essential to ensure a strong business model moving forward.”

The tool was designed specifically for small businesses with 20 or fewer employees in the retail, service, and food and beverage sectors. After business owners complete the survey, they receive customized results on everything from POS systems, website platforms, and content creation software to help market their business.

“GoDaddy is on a mission to empower entrepreneurs everywhere by giving them the support and tools they need to succeed online,” added Stacy Cline, Senior Director, Corporate Social Responsibility and Sustainability at GoDaddy. “We’re thrilled to partner with Main Street America to launch a tool that provides small business owners a resource to navigate all the considerations of how to best bring their ideas online.”

Developed for both new and mature businesses, the tool is free and accessible to all small business owners. Learn more at mainstreetonlinetool.org.

Edited by Maryssa Gordon, Senior Editor, Price of Business Digital Network

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