Tag: television

Driving Business Forward with Audience-Based TV Buying

Reading Time: 2 minutesVAB’s Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of shifting from a demographic-based TV buy to audience-based. Business outcomes include KPIs like incremental reach, website Read more…

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The author of the best selling finance book of all time celebrates its 20th anniversary in a series of interviews with Kevin Price on the Price of Business.

Kevin Price, Editor at Large of Daily Business Journal and host of the nationally syndicated Price of Business show writes frequently at Quora about issues ranging from politics to personality types. His favorite answers are also found at USA Business Radio.

Tag: television

Driving Business Forward with Audience-Based TV Buying

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