Reading Time: 3 minutes Good day everyone! Welcome to “Overcoming Challenges.” I am Michelle Kaiser, author of a series of children’s anti-bullying books featuring a real-life special needs calf named Special Ed, born on our ranch here in Cross Plains, Texas. My series of Read more…
Reading Time: 3 minutes Using a Brand Story is a powerful tool for business owners looking to connect with their target audience and build a brand that resonates. In this article, we will explore the seven pillars that make up a brand story and Read more…
Reading Time: 5 minutes “The single biggest problem with communication according to George Bernard Shaw, is the illusion that it has taken place.” You don’t have to be a famous Irish Playwright to understand that critique for the ages. And while he wasn’t aiming Read more…
Reading Time: 4 minutes You’ve probably heard about customer profiles or avatars. They are fictional characters that represent the key characteristics of your ideal customers. We agree that researching your target market feels overwhelming. You want to jump right into the fun stuff, but Read more…
Reading Time: 4 minutes Welcome to Presenting With Power and I’m your host: Aileen Pincus. We have all probably witnessed a really good public speaker. Someone who leaves us feeling better, thoughtful, maybe even inspired, excited about their ideas. I want to dive deeper Read more…
The Economist – Science and Technology
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