Reading Time: 2 minutesThere was a time when Diet Coke was untouchable. Like cable TV in its prime, it dominated shelves, breakrooms, and in-flight beverage carts. It was everywhere—because it had been everywhere for decades. Introduced in 1982, Diet Coke built its empire Read more…
Tag: brand loyalty
Reading Time: 2 minutesCustomer retention is the lifeblood of any successful business. While attracting new customers is important, retaining existing ones can be even more crucial for sustainable growth and profitability. Studies have shown that acquiring a new customer can cost five times Read more…